DZone

The past year was a rough one for companies large and small. As the pandemic spread and living and working indoors became the norm, customer preferences and demands changed seemingly by the minute. The companies that were able to respond quickly to those changes thrived.

The key to their agile response? They utilized the most up-to-date, current data to generate deep and timely insights into their business. If data is siloed or dated, it can’t be used effectively across an organization. Centralizing an organization’s data in a cloud data warehouse gives all stakeholders big-picture access to everything going on at the company, including customer data, product information, and research. In today’s rapidly changing climate, this is crucial.

Source: DZone