DZone

For the last few years, you have heard the terms “data integration” and “data management” dozens of times. Your business may already invest in these practices, but are you benefitting from this data gathering? 

Too often, companies hire specialists, collect data from many sources and analyze it for no clear purpose. And without a clear purpose, all your efforts are in vain. You can take in more customer information than all your competitors and still fail to make practical use of it.  

Source: DZone