DZone

In the digital economy, product data is more than just data. It is the vanguard of brand engagement and the surrogate of physical examination. And in order to stock the “digital shelf”, businesses not only need to store, enrich, and publish data but also share product data with trading partners effectively. The challenge here is distributing data feeds to multiple sales portals and marketplaces that require different content standards and compliances. The discipline of Product Data Syndication (PDS) is therefore imperative to ensure that the right data is delivered to the right customer touchpoint, at the right time.

“As a larger share of total commerce is conducted on digital channels, product information syndication applications are becoming increasingly essential for sellers to compete.”
– IDC Worldwide Product Information Management and Syndication Applications Forecast

Source: DZone