APPLE INSIDER
It’s supposed to be simple enough to tell Apple News that you don’t want to read a particular channel or publication, but in practice you have to keep telling it. Here’s what to do.

Whether you’re using the free Apple News app or the paid Apple News+ one, the service is meant to configure itself to suit you. If you live for sports, you will come to see a lot of sports stories. And if you don’t, soon enough there won’t be any sports news for you at all.
Source: APPLE INSIDER