APPLE INSIDER

Apple executive Elena Segal said that a free Apple Music tier would get more users, but advertising revenues from it couldn’t support artists and musicians — and stands in violation of Apple’s privacy policies.

Elena SegalElena Segal, Apple Music’s Global Director of Music Publishing

In a new UK streaming music inquiry, Apple Music’s global director of Music Publishing, Elena Segal, has repeated Apple’s position on the importance of supporting artists. She maintains that Apple is “absolutely happy” to discuss changes, but won’t switch to a free, ad-supported model.

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Source: APPLE INSIDER