APPLE INSIDER
If you’ve ever had an iPhone Lightning cable in your car, you already know how fragile they are. Apple may now have a solution that could also protect any kind of cable.

Apple is never going to say that Lightning cables have a death wish, but it has come close in a newly revealed patent application that is really about fixing the problem. “Cable with Variable Stiffness,” does not mention Lightning once, nor does it say anything approaching the word “frayed.”
Source: APPLE INSIDER