MAC ROUMORS

Apple traditionally shares a touching holiday ad in November or December, and this year’s spot, Sway, was uploaded to the company’s YouTube channel this afternoon.

The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song “Palace” by Sam Smith. She runs into a partner, shares an AirPod, and the two of them go on to briefly fall in love.

Past Apple holiday ads have been well-received and have even won awards, including the company’s 2013 ad “Misunderstood,” featuring an iPhone 5s being used to capture holiday activities like baking cookies and decorating a Christmas tree.

Last year’s ad featured Frankenstein’s monster participating in some holiday cheer.

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Source: MAC ROUMORS