MAC ROUMORS
Improv Everywhere recently turned a New York City subway station entrance into a fake Apple Store, complete with both fake employees and customers lined up for the iPhone X. It shared the entire act on YouTube today.
The improv group started by affixing a large Apple logo to a glass elevator at the corner of East 23rd Street and Park Avenue in Manhattan, which actually leads down to trains on the Lexington Avenue Line.
Next, they had 50 fake customers line up along the sidewalk. The fake employees, wearing blue shirts with Apple logos, stood near the entrance to the elevator and cheered as people went down to the trains.
The whole scene attracted the attention of many onlookers, who were told a new Apple Store was opening in the subway station since Apple’s iconic glass cube store on nearby Fifth Avenue is (actually) undergoing renovations.
The fake employees even tried to convince people to line up for the iPhone X. To make the act look more convincing, some of the fake customers came out of the elevator holding white bags while acting excited.
Many people that walked by were genuinely confused by what they were seeing, with some individuals stopping for interviews with fake camera crews. A few passersby may have even joined the queue for the iPhone X.
The improv act looks to have occurred a few weeks ago, based on a Reddit discussion full of confused New Yorkers.
“Anyone know what Apple event is going on at the 23rd street 6 train stop in NYC?” one user wrote. “Walked by and there was a long line for the subway elevator, and Apple employees lined up welcoming people into it one at a time.”
“Just spoke to one of the employees, looks like they’re doing a silent iPhone X release to advertise the new store,” another user replied.
In actuality, of course, the iPhone X doesn’t launch until this Friday. Many actual customers are already starting to line up at stores around the world for a chance to purchase the device on a first come, first served basis.
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Source: MAC ROUMORS