MAC ROUMORS

Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.

Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.

In a statement issued to MacRumors, Best Buy said its prices reflect a customer’s ability to “get a phone the way they want.”

“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost,” a Best Buy spokesperson told MacRumors.

A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy’s statement doesn’t really justify why the device costs $100 more at its stores.

Best Buy did not answer our request for clarification about its price matching policy for the iPhone X. The company’s representatives in stores, on the phone, and on Twitter have provided mixed answers.

Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.

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Source: MAC ROUMORS