MAC ROUMORS

“Planet of the Apps” premiered on Apple Music last night, and Apple has now made the first episode available to watch online for a limited time.

The season premiere featured the developers of Pair, Twist, and Companion, who each pitched their apps to influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The apps which make it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store.

The overall theme of the show is comparable to Shark Tank, but with more of a reality TV spin like The Voice. The developers appear at the top of a staircase, make a brief pitch about their apps, receive an initial “green” or “red” light from the judges, and then share more details about their apps.

Planet of the Apps, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music.

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Source: MAC ROUMORS