Apple’s new support account on Twitter has quickly gained momentum after launching on Thursday morning, surpassing 125,000 followers in just over 24 hours. The account has over 2,750 tweets as of writing, meaning that Apple’s support team has responded to nearly 100 customer tweets per hour so far.

Keyhole, a real-time social media analytics website, provides a closer look at the Apple Support account. The data shows that the account, and related tweets, have already generated over 124 million impressions, with 44.6% of users viewing the tweets from an iPhone. 77% of the account’s followers are male.

Apple joins a growing number of companies, ranging from retailers to banks, that provide customer service on Twitter in 140 characters or less. A customer can send a tweet to @AppleSupport, and an Apple Advisor will typically reply with a generic message that requests the user send more details via Direct Message.

We’re always looking for new ways to help you get the most from  products. Meet @AppleSupport! https://t.co/YhdvY44PPS

— Tim Cook (@tim_cook) March 3, 2016

The account will respond to customer inquiries every day between 5 a.m. and 8 p.m. Pacific, and it will also share tips, tricks, and tutorials related to Apple products and services. Apple support continues to be available on the web, or by phone, email, or scheduling a Genius Bar appointment.

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Source: MAC ROUMORS