Apple has announced an executive shakeup today that sees Jeff Williams named Chief Operating Officer and marketing chief Phil Schiller taking over App Store leadership across all Apple platforms.

Williams, who joined Apple in 1998 as head of worldwide procurement, becomes Apple’s fourth C-level executive alongside CEO Tim Cook, Chief Financial Officer Luca Maestri and Chief Design Officer Jony Ive.

As vice president of operations since 2004, his responsibilities included overseeing Apple’s supply chain, service and support, and the company’s social responsibility initiatives protecting its employees worldwide. He also continues to supervise development of the Apple Watch. Cook called Williams “hands-down the best operations executive I’ve ever worked with.”

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Apple also announced that Johny Srouji is joining the company’s executive team as senior vice president for Hardware Technologies, and that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

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Source: MAC ROUMORS