For years, Apple’s detractors have predicted that the company’s industry-leading profits from Macs, iPods, iPhones and iPads would erode away as cheaper products from high volume competitors–and more innovative disruptors–emerged to knock it from its profitable perch, forcing the company to constantly invent new product categories just to stay alive. But that hasn’t happened. Instead, Apple keeps increasing its profitability while also expanding into new market segments.
Source: APPLE INSIDER