Colors have a strong impact on what emotions the user will experience when they visit your website. These feelings will eventually shape their behavior and interaction with your website. According to a research from QuickSprout, it was found that 90% of the products are assessed based on their color; whereas 85% of buying decisions are made depending on the color.

Most web design books talk about color choice, however its still a difficult choice for designer to pick the right, unique color scheme for each website. A bad color choice may fail your design.

To understand the psychology of color in web designing, it is important to understand what kind of color tones elicit particular reactions. Choosing the right color for your website will increase the conversion rates, and will be eventually profitable for your business. Therefore, many businesses opt for professional web designing companies such as WSI to get the job done right.