It should be easy to tell whether or not something’s working on social media, right? I mean, if you’ve got a lot of likes and favorites, that’s great. If you don’t, that’s less great. Isn’t that how it’s supposed to work? Well, not quite — at least according to DigitasLBi. The marketing agency worked with Wharton professor Jonah Berger to develop… Read More

Source: Tech Crunch