DZone

Creating a great user experience needs to start with the validation of your problem, be included in your prototype, and continue to evolve as you beta test with users.  Good design cannot be tacked on to the end of a project.

1. Start From the Right Place

Start with human need and brand: Understand your users’ needs to design an appropriate product/service. Considering this from a brand perspective allows you to tune the experience so the user feels the brand in every interaction. Together, this turns your product/service into a unique, relevant, and engaging experience that is a unique reflection of your brand. This creates a good UX.

Source: DZone