Starbucks Is Going to Serve Cold Brew on Tap. What Could Go Wrong?
Selling nitro cold brew might seem like no big deal. But for the world’s biggest coffee chain, it’s a logistical…
Why It’s So Hard for Snack Makers to Create Fake Salt
The feds say Americans consume too much sodium. The problem: the seductive flavor of salt comes from sodium itself. The…
Sugar’s Not Just Bad for You—It’s Bad for Coca-Cola’s Business
Sugar is a volatile commodity with a bad public image. For the world’s biggest soda maker, that makes sugar bad…
Why People Confess to Crimes They Didn’t Commit
Police interrogations are built on the assumption that innocent people never confess to crimes they didn’t commit. But false confessions…
When Your Job Is Researching (Animal) Sex on the Beach
Marah Hardt is on a quest to investigate the elaborate mating rituals of life in the deep. The post When…
The Most Detailed Analysis of Burger King Selling Hot Dogs You’ll Ever Read
The logistics and economics behind introducing a new menu item to a fast food chain as big as Burger King…
The Insanely Complicated Logistics of Cage-Free Eggs for All
Demand for cage-free eggs is soaring. But it took a long time to put hens in a cage. It’s going…