DZone

Introduction

There is a rise in industry-specific data analytics solutions because building up and maintaining custom data warehouses is difficult. It requires extensive development and operational efforts to define the appropriate industry-specific data model for the business intelligence tools, follow all the shape changes over time (new tables, new columns, new relationships) and design the ETL processes for a wide variety of data sources. It is just hard to build a solution on top of a generic data warehouse where you can get great platform capabilities but you still have to start with a CREATE DATABASE SQL command.

This is the reason why Veeva decided to build Nitro, the data science and analytics platform. It is designed to accelerate time-to-value by getting data quickly from Veeva Commercial Cloud (CRM, Vault, Align, Network)  and other common life sciences platforms (e.g. Salesforce Marketing Cloud) into Nitro using predefined intelligent connectors. 

Source: DZone