Appl Insider

An ongoing analysis of Apple’s App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April.According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users.Rates increase when taking other countries into account, with some 11% of 5.3 million daily users opting in to ad tracking worldwide. Read more…

Source: Appl Insider