DZone

A business that wants to be successful can no longer afford to ignore its online presence or think of its online and offline presence as distinct entities. Seeing how customers expect a seamless online and offline experience, businesses have started paying their digital transformation some serious thought. The COVID pandemic accelerated this transformation and made companies look at the different ways data can make their operations more streamlined, efficient, and profitable. Customer Data Platforms (CDPs) have become one of the key technologies with the potential to drive this transformation.

What Is Digital Transformation?

Digital transformation is a change in the way a company operates. It involves digitizing data and making it available throughout the organization so that decisions can be data-driven. This is aimed at providing customers a consistent and contextually relevant experience across touchpoints and increasing revenue from digital channels. While it may seem simple, the scope is vast and hence the process has a number of challenges.

Source: DZone