DZone

Optimizing your brand’s presence can be a difficult task when your audience is scattered across current and emerging online media platforms. One way to achieve your goals and establish brand awareness is to share video content. This can be an engaging approach to share visuals, communicate information, and reach a diverse audience. Unfortunately, with size requirements differing from one platform to the next, managing the formatting of videos can get a bit challenging.

If resizing a video is necessary, it is important to determine whether you prefer to maintain the current aspect ratio or customize it to fit the new parameters. To clarify, the aspect ratio is the ratio of an image’s width to its height, and it influences how a resized video looks in comparison with the original vision.  If you want to alter the video size, but don’t want to change the way that it’s viewed, it is necessary to preserve the aspect ratio. On the other hand, you may be willing to flex a bit on your dimensions to fit a new format.

Source: DZone