DZone

Introduction

Has it recently crossed your mind why so many businesses failed to respond to COVID-inflicted challenges? After the 2020 turmoil, they’re hoping to break even at best while suffering from significant customer churn and technology inconsistencies. However, only trying to retain your existing customers is not the best idea for business growth.

That is why unprecedented times make businesses start looking for nontrivial solutions to reach wider audiences. As customers are getting more mature in their digital-driven journey, companies have a harder time meeting the customer of today’s expectations. Given that face-to-face communication is not an option these days, the only medium for successful B2B/B2C interaction is your website content.

Source: DZone