Communicating with customers via SMS text messages is fast becoming part of a multi-channel customer experience – where people get to choose which channel they prefer to use when connecting with brands. SMS offers speed, accessibility, and the option to communicate privately without going on public social media channels.

Building a simple SMS integration, for example, an auto-responder for order confirmation is easy. But what if you want to connect multiple services to generate a more interactive flow and do more than just send an outbound SMS to a customer? The solution can become complex, and fast.

Source: DZone