DZone

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth in mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile devices. In the same time period, the Google Play Store saw a 5 -7 percent quarterly increase in the number of Android apps.

For businesses, lower barriers to entry for mobile development are a double-edged sword: on one hand, vital new access to app markets enable you to turn your business vision into reality; on the other, new access has flooded the market with a barrage of low-quality apps. Strategies for app store optimization might help initially separate yourself from the pack, but these techniques can only get you so far.

Source: DZone