At CES 2018, cutting-edge marketers are starting to see the automobile infotainment system as their newest playground. How they can use wireless technology to deliver advertising messages to a captive audience. However, I want to warn that this new revolution is a double-edged sword. Companies must enter this space, but if they don’t do so correctly, they will hurt themselves.

In-car infotainment systems are an exciting new rapidly growing area. However, advertising, marketing and brand building messages must be carefully thought through and delivered. You must start carefully. It must not be intrusive. Remember, this has traditionally been a private space for the user and many of them will push-back if not done correctly.

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