DZone

When optimising your website for mobile users, it is important to consider how your prospective users will interact with your site and the type of experience you want to create for them. A business could make the choice to create an adaptive site for mobile or they may choose to create an app that achieves the same result. Some may even choose to do both!

As mobile app development can be a lengthy process, you may think that it is not worth the hassle and stick to a simple mobile website. But that may be a mistake. Here are some considerations to make before choosing between these two mediums for your mobile reach:

Source: DZone