IT managers have grown accustomed to the industry’s continual reinvention as new technologies have their day in the sun. Organizations concerned about being left in the competition’s dust as the Big Data wave sweeps across the IT landscape can relax. Considered from a business perspective, Big Data analysis bears a striking resemblance to tried-and-true methods. Still, realizing the benefits of Big Data requires seeing your company’s data in a less-structured and more-flexible light.
Technology cycles have been around for so long that they’re predictable. First, the breakthrough is hyped as the cure for everything from the common cold to global warming. As reality sets in, the naysayers come to the fore, highlighting all the problems and downplaying any potential benefits. Finally, the new technology is integrated into existing systems and life goes on — until the next cycle.