After making its way to Vietnam on March 22, Xiaomi is now ready to launch its Mi MIX concept phone on Samsung and LG’s turf — South Korea.

According to The Korea Herald, Mi MIX pre-orders have already opened with retailer G-Mobi and will start shipping on April 28. The device will arrive with 256 GB of storage for a price tag of 799,000 KRW, which is around $700 dollars.

The Mi MIX was launched last October and was much-talked about thanks to its 6.4-inch bezel-less display. Since then, a few more Android handsets have been released with a similar style, including the LG G6, and soon, the Samsung Galaxy S8.

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Xiaomi has picked a tough battle taking on those fresh, flagship handsets on their home soil with its 2016 concept phone, but it seems to be part of a broader plan. An official from G-Mobi Korea said: “We plan to introduce various Xiaomi products in the South Korean market down the road.”

As we’ve said previously, don’t hold out for the Mi MIX in the US — Xiaomi is still isn’t ready for the North American market.

To find out what we thought of the Mi MIX, check out our full review here.

Source: ANDRIOD AUTHORITY