Announcing an upgraded Mac Pro, Apple seeks to rebuild the trust of pro users, as key Mac executives met with journalists to talk about the problems and future plans it has for the high-end Mac sector – and once again confirm that the Mac remains important.

‘We’re sorry’

In a much-needed moment of transparency, the execs tried to explain why professionals using Macs just haven’t felt the love in recent years.

“If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro, and we’re going to come out with something great to replace it,” Apple VP Marketing, Phil Schiller told reporters, according to TechCrunch.

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