Google is the latest enterprise software provider to throw its hat into the low-code, app-development ring with a new service called App Maker.

It was made available in private beta on Wednesday for enterprise customers of G Suite, Google’s set of productivity services. App Maker is designed to help companies with tasks like creating custom applications to leverage business data.

The service provides a set of templates and a low-code visual editor that are aimed at helping developers and other IT folks get an app out faster than they’d ordinarily be able to. It’s also aimed at helping ordinary businesspeople get started with development without having to know how to code.

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