If you’ve heard of LeEco at all, it’s probably because it bought the budget TV maker Vizio earlier this year. LeEco is a Chinese media company that has been expanding into cloud computing, mobile hardware and even driverless cars. In many ways, it sounds like a baby Google or Amazon.

There’s a lot to like about the company’s new Le Pro3 phone, but the most impressive feature is the price tag. The Le Pro3 feels, and acts, like an $800 premium phone — and costs $399 unlocked. (It is a GSM phone, which means it will work with most carriers except those that use CDMA, such as Verizon, Sprint or Boost Mobile.) Actually, it costs even less than that, because you can get an additional $100 off if you sign up for LeEco’s LeRewards program (and the company’s sales site — LeMall.com — makes it hard to avoid).

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