Microsoft is a gargantuan company.

They have 114,000 employees. They make a popular gaming console, the only viable operating system used by more people than anyone by far, and have their toes dipped in every conceivable market segment, from consumer chatbots to social media for business. There’s no question the company competes easily with Apple and Google for the top crown of all technology, assuming you can forgive them for Windows 8.

Yet, they have a major problem in the age of immediate access from anywhere. Bowing out of the smartphone market is not as troubling as a much more serious issue related to usability: Microsoft has a crisis of confusion.

To read this article in full or to leave a comment, please click here