There is a quote attributed to Einstein along the lines of “Everything should be made as simple as possible… but no simpler.”

Today it seems there are fewer and fewer simple choices. That’s true in data storage, where there is a long list of vendors and choice points to sort through. To help simplify, I thought we could spend a moment talking scorecards and industry directions.

By the numbers

IDC rankings are good indications of what’s hot and what’s not. We’re thankful so many customers trust HPE Storage, as shown in the latest IDC storage report. HPE revenue grew by 8.8% YoY while EMC, IBM, and NetApp declined. That’s 9 consecutive quarters of growth … something no other top 10 vendor has achieved. Other notable stats for HPE include #1 in total storage, #1 in internal storage, and #1 in all-flash arrays within EMEA.

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