Facebook has woven itself into the fabric of everyday life in ways that seemed unimaginable when the social networking platform launched in 2004. There were 1.13 billion daily active Facebook users in June 2016, with the vast majority (1.03 billion) accessing Facebook daily via their mobile devices.

These users have embraced Facebook as an easy and convenient way to communicate with family and friends, either publicly or through private messaging. But Facebook has become much more than a digital platform for keeping up with family and friends; for tens of millions of people, it has become the primary storage service for their personal content.

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