The iPhone 7 series was supposed to disappoint. It didn’t look much different from the last two iPhones — a break from update tradition by Apple — and wasn’t expected to offer any wow features that could stir buyers.

But when Apple CEO Tim Cook and other execs unveiled the latest iPhones on Sept. 7, they revealed a slew of lust-worthy features. Housed in silver, rose gold, gold, black or the new Jet Black casings, the new iPhones include a blazing fast architecture; a notably better display; waterproof housing; a new haptic-based Home Button; a dual-speaker setup; and a revamped camera system that in the larger models offers real optical zoom.

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