Consumers in a recent survey said today’s smartwatches are too expensive, too big and even “ugly.”

That’s not good news for the Apple Watch Series 2, which went on sale Friday starting at $369.

Negative findings in the online poll of 1,506 North Americans equally apply to Apple, Samsung, LG, Motorola and others in the smartwatch market. Nearly half — 49% — said they haven’t bought a smartwatch because they are “waiting for the prices of existing smartwatches to come down.”

Most want a price of less than $200, according to First Insight, which conducted the survey released today. First Insight calls itself a predictive analytics firm that uses survey results, and then applies its own algorithms for further insights. Its findings are purchased by retailers, manufacturers and others.

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