Preliminary data from U.S. sales of Apple’s newest iPhones suggested that the larger 7 Plus was outselling the smaller 7, which would be a first, a market research firm said today.

Of the iPhone 7 online pre-orders during the initial 48 hours of availability, 55% were for the 5.5-in. iPhone 7 Plus; the remaining 45% were for the 4.7-in. iPhone 7. That was the first-ever flip to the Plus size in the three annual cycles since Apple offered a big-screen iPhone in 2014.

According to Palo Alto, Calif.-based Slice Intelligence, U.S. buyers of the iPhone 6 or 6 Plus two years ago leaned toward the former in a split of 65% to 35%. The gap narrowed last year with the 6S and 6S Plus, when the smaller iPhone 6S accounted for 59% of the total, and the 6S Plus with 41%.

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