In trying to be the world’s largest e-tailer by offering almost anything, Amazon has attracted a dedicated group of thieves and resellers trying to slip through the holes in Amazon’s bureaucracy. Amazon is now making a good-faith effort to thwart those selling unauthorized goods, just as it tried to attack deceptive product reviews.

Amazon’s new approach — detailed by Internet Retailer last week — is to insist on proof of purchase from select manufacturers and distributors before allowing sellers to list those products on Amazon, as well as asking for fees as high as $1,500. Amazon subsequently clarified the rule to only apply to new merchants.

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