If you agree that the average lifecycle of any smartphone is around two years, I’d like to introduce you to some interesting insights from Jackdaw Research analyst, Jan Dawson. He’s been looking at the potential of the iPhone 7 upgrade cycle.
Estimates vary
It is difficult to estimate accurate iPhone sales figures by model, but we have previously been told that iPhone 6/6 Plus units were adopted more rapidly than the 6S series. When released in 2014, they sold four million in four hours, Apple has confirmed. The smartphone set new records.
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Source: COMPUTER WORLD