Smart and beautiful: Those are two qualities consumers can’t get enough of in their gadgets. Fashion brand Fossil has picked up on this trend and aims to deliver on consumers’ desires with its newest smartwatch, the Q Marshal. 

At first glance, you may mistake the Q Marshal for a conventional watch, a feature that seems now to be the aim of many smartwatch makers. The watch comes in a variety of bands including leather, stainless steel, and silicon. 

I tried it on for myself at IFA in Berlin, and it felt comfortable. The face and band were a little too big for my wrist, but the circular display was attractive. Unlike some other smartwatches, the Q Marshal features an always-on display, which Fossil says gives the Q Marshal a battery life of about 24 hours, depending on use. 

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