Business-analytics vendor Tableau Software moved to stake out its turf now that Microsoft has entered the business intelligence (BI) market, criticizing the newcomer in what it says are “10 ways Power BI Falls Short.”

Tableau Chief Product Officer Francois Ajenstat said yesterday the aim is to “educate” IT and procurement executives who aren’t necessarily end users of BI software but control an organization’s BI budget.

“Microsoft has a lot of [market] presence, and as a result people ask,” Ajenstat said. “They want to know, ‘What’s the difference?'” In other words: Why pay $999 or more for a Tableau desktop license when Power BI is available for free?

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