If you weren’t a fan of those audio ads Tumblr introduced recently, you are going to love this.

Blogging site Tumblr is introducing ads on its more than 300 million blogs. Some users surely won’t be happy with the change, but since Tumblr is planning to share revenue with its bloggers, others won’t mind so much. And there supposedly will be an option to turn off ads on individual blogs. So what do we know about these ads? And when do users start to benefit? 

In IT Blogwatch, we show you the money. 

Need the very basic details? Duncan Riley gives us the background:

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