Holy smokes, Facebook Messenger now has a billion users. It reminds me of the comment in the movie The Social Network about going for a billion dollars instead of a million. Now, the biggest social network by far has an even bigger problem, however.
There’s a little issue with messaging. It’s really hard to monetize. Users don’t like getting ads that disrupt the flow of conversation. (We’ve since learned to mostly put up with them on websites and in other places.) The company has said before that they would have to look at monetization once they hit a billion users.
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Source: COMPUTER WORLD