Mozilla on Thursday announced a new initiative designed to guide Firefox users to relevant websites without relying on search engines.

Dubbed “Content Graph,” the project was characterized by a Mozilla executive as “a better forward button” for the browser.

“What if there was a better forward button? One that helps you understand a topic better or find alternative solutions to a problem you’re solving?” asked Nick Nguyen, who leads Firefox’s product and user experience (UX) teams, in a piece on Medium.com. “What if web browsers were immediately useful instead of demanding input when you launched them?”

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