Apple is including the iPhone and iPad Pro in this year’s back-to-school promotion because the company must manage a slumping smartphone as well as a stuck-in-decline tablet market, an analyst said today.

Apple kicked off its annual back-to-school sales campaign last month, handing over Beats headphones to buyers of most Macs, all models in the 2015-2016 iPhone 6 and 6S series, and any iPad Pro.

The inclusion of the iPhone (6, 6 Plus, 6S and 6S Plus) and the iPad Pro (9.7-in. and 12.9-in.) was notable because Apple’s smartphones and tablets were not eligible purchases for 2015’s back-to-school promotion.

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