Ever have the feeling that your business sponsors don’t really listen to you?

Just about all of us in IT have been there. You might be talking to someone when you realize that this business person has no idea what you’re talking about. You might be giving a formal presentation only to see on the faces in your audience incredulous, quizzical looks that seem to say, “You must be crazy to think that anyone understands a word of what you are saying.”

Sometimes our error is that we assume that business people know more about technology than they do. For us, it’s inconceivable that these folk are unfamiliar with basic facts about the systems they rely on and the work we do to support them. Worse, there’s a good chance that we’ve presented the information to them before — repeatedly. We write detailed reports, deliver bulleted presentations and draw intricate diagrams to make sure that they know enough to make informed decisions.

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