HTC on Thursday announced a Vive Virtual Reality package focused on business users for $1,200 that includes dedicated customer support.

The company’s decision to offer its Vive Business Edition (Vive BE) in addition to a consumer-focused version for $799 has caught the attention of analysts who foresee a potential market for using VR in commercial settings, such as design, car manufacturing and medicine.

The Vive BE will launch this month in the U.S., the U.K., Canada, Germany and France, and will be on sale globally in coming weeks, the company said.

HTC, which is struggling in a highly competitive smartphone market, said it has heard an “overwhelming demand from global industries for a complete VR experience.”

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