A 121-store pilot at Target for curbside pickup will be killed by the retail chain as of June 15, according to a Target statement sent to Consumerist. What is interesting about this is not the shutdown but the original launch of this pilot back in August 2014.

The statement said that “at this time, Target is focused on making sure we deliver and execute on retail fundamentals.” (Note: Target is focused on retail fundamentals “at this time”? Is this a new thing? Is it saying it will not be so focused at some point in the future? I love when marketing gives itself wiggle room for no rational reason.) But no truer statement could be made. It took Target almost two years to figure out what any of its customers instinctively knew. This pilot was never a fit.

To read this article in full or to leave a comment, please click here