Microsoft has a shot at saving what remains of its smartphone strategy, but the pivot toward the enterprise must be quick, an analyst said today.

“They’re essentially starting over from scratch,” John Delaney, an IDC analyst who covers mobility in Europe, said in an interview. “By the end of the year, they must show commitment from major ISVs and some really good mobile apps.”

Last week, Microsoft announced it would take another $950 million charge against earnings for the failure of its smartphone group to meet expectations, and lay off another 1,850 employees, two thirds of them former workers at Nokia, which Microsoft acquired two years ago.

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