You’re probably spending more time with your smartphone, and ARM’s noticed.

The company behind the architecture of most mobile processors has created its next-generation chip designs for sustained high performance and longer battery life.

ARM is announcing the Cortex-A73 CPU at Computex in Taipei on Monday. Chips based on the design will be a little faster than their predecessors, but this generation is more about efficiency, ARM says.

That fits what’s happening in phones now, according to Tirias Research analyst Paul Teich.

“We kind of have enough power in our smartphones,” he said. And with screens about as big as most consumers want, and phones thin enough, the size of the battery will stay the same for a while.

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